Our sustainability programme
A future worth preparing for.
Good preparation looks beyond the next test. Our sustainability programme is planned for February 2027: more considered digital products, a closer understanding of nature, and progress you can follow.
A shared programme from FlightDeck Aptitude Ltd, the company behind our three practice sites.
A longer view. A more considered digital experience.
Nature. Design. Accountability.
Three commitments. A longer view.
Better choices begin with understanding. We are bringing together nature research, considered engineering and a clear record of what changes.
01Understand what nature needs.
Look beyond a single headline. We use published research to understand wildlife populations, habitats and the pressures they face.
Our field guides explain what the research measures, where its limits lie and where to read the original source. Conservation activities described by another organisation remain that organisation’s work.
Explore the field guides02Build and run with more care.
We plan to measure page weight, transferred data and server activity on representative journeys across the three sites. We will use that baseline to prioritise lighter assets, less repeated processing and the removal of unused resources.
Each quarterly review will record the changes made, the same before-and-after measurements, and any limits in the data. Accessibility, security and useful practice come first. We will not turn a page-size reduction into a carbon-saving claim without a defensible method.
Our digital design reference03Make progress visible.
We plan to publish a launch baseline, quarterly engineering notes and a shared programme record. Changes will be accompanied by dates, methods and the limits of the available evidence.
A plan is different from a completed improvement. Our reporting will make that distinction clear, including work that is delayed or has not produced a measurable result.
See the roadmapThree sites. One shared commitment.
One programme across FlightDeck Aptitude, Kestrel and Merlin Practice.
Considered by design
Care, built into the detail.
A good digital product should respect your time, your connection and your device. Our operational programme starts with the journeys people actually use.
Measure. Improve. Measure again.
Use the same journey, device conditions and method before and after a change. A smaller transfer is an engineering measurement; an environmental claim needs further evidence.
- Start with real journeys
- Record representative public pages and practice journeys across all three sites, with a dated method and clear boundaries.
- Load what is useful
- Review image sizes, repeated downloads and scripts that are not needed for the task. Keep a clear purpose for every resource.
- Keep useful things working
- Accessibility, security and dependable practice remain essential. An optimisation should make a service more considerate without making it harder to use.
- Use evidence carefully
- Page weight and transferred data can guide engineering decisions. They do not independently establish a carbon footprint or prove a saving in emissions.
- Review what changed
- Quarterly notes will record the work, comparable measurements, outstanding questions and changes to the plan.
- Prepare giving responsibly
- The charitable element is being developed separately. Any future giving terms and charity arrangements will be published before that element starts.
Clear about what we can measure.
Improving a digital service and supporting conservation are separate activities. We will report each on its own evidence, without claiming carbon neutrality or a certified environmental result.
Why nature matters
The evidence is a reason to act.
73%
Average decline in the size of monitored vertebrate wildlife populations, 1970–2022.
Reported in WWF’s Living Planet Report 2026. This is an index of monitored populations, not a count of all animals lost or species made extinct.
Read the 2026 reportWildlife depends on habitats, clean water and functioning ecosystems. Published research and charity reports are a starting point for understanding that work, with the methods and context kept close to the headline.
These are findings and examples from the cited organisations. They are not outcomes delivered by our programme.
Field guides
A little understanding goes a long way.
Three short guides to the nature research we read and the digital choices we make. Open a guide, then follow the evidence.
Nature, in context
What a wildlife number really means.
Population trends are useful. Understanding what they count matters just as much.
Open guide
Nature, in context
What a wildlife number really means.
Population trends are useful. Understanding what they count matters just as much.
Open guideWWF’s Living Planet Report 2026 describes a 73% average decline in the size of monitored vertebrate wildlife populations between 1970 and 2022. The indicator tracks populations; it is not a count of every animal on Earth.
It does not mean 73% of all animals have disappeared, or that 73% of species have become extinct. Read the observation period, monitored groups and method before interpreting the headline.
When reading a nature claim, look for the original report, what was measured, the period it covers and any limits. Keep a global indicator separate from a particular habitat or local conservation outcome.
Read the original sourceConsidered digital choices
Less to load. More room to think.
A thoughtful service starts by asking what someone actually needs for the task.
Open guide
Considered digital choices
Less to load. More room to think.
A thoughtful service starts by asking what someone actually needs for the task.
Open guideA useful review starts with a real journey: a page to read, a question to answer or a report to understand. Record the transferred data and resources under consistent conditions before making changes.
Look for images larger than their display size, repeated downloads and features loading before they are needed. Make one considered change and measure that same journey again.
A smaller transfer is a result you can describe precisely. Converting it into an environmental saving requires further evidence about devices, networks and services. The W3C September 2026 guidance is a Group Note Draft, not certification.
Read the original sourceEvidence and accountability
Read the claim. Then the detail.
A clear environmental statement makes its scope and supporting evidence easy to find.
Open guide
Evidence and accountability
Read the claim. Then the detail.
A clear environmental statement makes its scope and supporting evidence easy to find.
Open guideStart by asking what the claim refers to: one feature, a product, a company or its wider supply chain. Look for a named method, a date and an explanation of the comparison being made.
The CMA Green Claims Code calls for accurate, clear and substantiated statements. Broad wording can obscure trade-offs or leave out the detail needed to assess a claim.
Keep plans separate from completed work. Keep charitable giving separate from environmental savings. If the evidence is not available yet, treat the statement as a plan or an unanswered question.
Read the original sourceLooking ahead
A launch date. A plan beyond it.
We are preparing the operational programme for February 2027. Each milestone is a planned step; completed work will be recorded with its evidence.
Before February 2027
Set the scope.
Choose representative journeys, document the measurement method and prepare a clear reporting boundary across the three sites.
February 2027
Start with a baseline.
Publish the first operational measurements and the priorities they reveal. Share the status of the wider programme arrangements.
May 2027, then quarterly
Show the work.
Publish progress notes on completed changes, comparable measurements and work still to do. Explain delays and revised plans.
By June 2028
Review the first year.
Bring together the engineering work, its evidence and the next priorities in one shared annual programme review.
The public record
Evidence, before headlines.
The operational programme is in preparation. No measured environmental saving or programme donation is being reported here. Our first baseline and subsequent updates will appear in this shared record.
- Programme launch
- Planned for February 2027
- Operational baseline
- In preparation
- Giving arrangements
- To be finalised
- First progress note
- Planned for May 2027
- First annual review
- Planned by June 2028
Research and method
Read what informed the plan.
Primary sources, reviewed on 19 October 2026. Read the original methods and context alongside our guides. None of these organisations has endorsed our sites.
- 01
WWF · October 2026
Living Planet Report 2026
The wildlife-population finding above, its 1970–2022 observation period and the distinction between population trends and individual animals.
- 02
WWF-UK · 2024–25 report
Annual reports and accounts
A reference for reviewing the charity’s activities, governance and use of funds. It does not mean our future donation is assigned to any featured project.
- 03
W3C Sustainable Web Interest Group · September 2026 draft
Web Sustainability Guidelines
Practical ideas for smaller transfers, efficient processing and responsible service design. This is draft guidance, not a certification or an endorsed standard.
- 04
GHG Protocol
Corporate Value Chain Standard
A framework for considering indirect impacts from purchased services. Supplier information and clear boundaries are needed before an emissions inventory can be claimed.
- 05
Competition and Markets Authority
Green Claims Code
The basis for keeping environmental statements specific, evidenced and clear about their limits, including the difference between giving money and reducing impacts.
A few fair questions
The details matter.
When does the programme begin?
Our operational programme is planned for February 2027. The first step is a dated baseline across the three sites. The charitable element will have its own final terms and arrangements before it starts.
Where can I read the research?
The field guides and research section link directly to the primary sources. We explain what an indicator measures and avoid presenting population trends as a count of all animals lost.
Does using these sites fund a donation today?
No. There is no active charity partnership or donation linked to current purchases. We will publish any future giving terms and charity arrangements before that element starts.
Will this make the sites carbon neutral?
No such claim is being made. Page size, transferred data and engineering changes do not by themselves establish a verified emissions inventory. Conservation giving is also separate from operational impact.
Is the programme the same across all three sites?
Yes. FlightDeck Aptitude Ltd is preparing one shared programme for its three sites. An update shown on more than one site describes the same work, rather than an additional result.
Good intentions. A clear record.
The plan, the research and the progress belong together. This is where we will keep them, so you can see what changes over time.
Ask about the programmeReviewed 19 October 2026 · Operational launch planned for February 2027